I’ve had my own business since 2008, but started designing and selling clothes and japanese jewelry already during my high school years.

Until 2009 I had my own design brand, XMR, which designed and sold cocktaildresses and jewelry with an signature Japanese touch. They were retailed in Sweden, for example at the internationally known House of Organic and designer boutique Tjallamalla. But soon I realized it was not where I should be. I wanted to work with more than my own company, helping others to evolve and go back to contemporary advertising and media.

So I went back into advertising and strategy and started using my seven years of experience with editing software. My main focus now is my advertising and branding agency, Wonderland Group, which delivers branding strategies, branding consultation, digital strategies and campaigns. Wonderland Group also does speaches and workshops around topics like branding, social media, japanese contemporary culture and networking for business.

I own several companies, all gathered in the Wonderland Group Family as described further on and I am an active member of the board in other organisations. Wonderland Group Family are the companies gathered under the Wonderland Group brand.

Wonderland Group Accounting owns the Swedish accounting firm Sthlm Redovisning. More companies are moving in to the Wonderland Group Family as well.

Visit Wonderland Group website here.

I’m also the Chairwoman of the Board at She Creatives, the network for female creatives in advertising, web, media and film active in Sweden and Norway.