Inspiration is a big deal. It drives most of the commercial industries. If you’re not inspired to shop it won’t happen. People ”don’t feel like it”.
The same goes for advertising and everything involving branding. It’s about people. It’s about inspiring them.
It’s also important to be inspired yourself when working with advertisement, branding and companies. Visions. Collecting memories, thoughts, pictures, colors ect.

Here I’ll show some of my inspiration.

Contemporary Chinese art
Artists like Liu Wei, Cai Fei, Cui Xiuwen and Ai Weiwei are great commentators on contemprary China.
It’s a fresch look on things.

Espresso beverages
I am seriously more creative with a doubble espresso soyalatte in one hand.
Just the smell of good coffee makes me think faster.
And I’m obsessed with different take-away mug designs and coffeebrands.

Japanese food, packaging design och collectibles.
Because they are simply amazing.
Playful on the verge of crazy.
simple on the verge of poetic.
The best merchandise in the world is created here.

Fashion shows

Being in the fashion industry, fashion shows are the best part of it all. A mix of art, an electronica/rock show and neatly planned parties always gives inspiration to make creative and original events. And the atmosphere is from another world. It’s a great experience of a brand.

Streets, people and subcultures

Nothing is as facinating as people and what they do.
Personal branding through subcultures and symbols is a subtle power.
City life inspires me everyday.